I’m Dr. Arienne McCracken, an Assistant Teaching Professor in the Apparel, Merchandising, and Design program at Iowa State University. My work encompasses teaching and research in the socio-psychological aspects of dress, retailing, merchandising, consumer behavior, apparel product development, technology, dress history, styling, and creative scholarship related to knitting and crochet. I am especially interested in these three research areas:

Dress and Social Media	Avatar Dress in Online Games	Knitting and Crochet